From 2006 onward, most of the Creator sets are 3-in-1, meaning that each set can be build into three different models, all included in the instructions. In this guide we’ll look at the best Lego creator sets. I don’t mind this kind of background on ucs, collectible sets, and architecture sets but everything else is just no. Unless you are a parent, a toy store is not the kind of place you will head to when you are shopping. They don’t need visual prompts to tell them, “hey, this box right here, it’s for you!” TLG are not rebranding the $5 sets that adults also like. About this product. Lego Black Friday deals for 2020 are live, and the new Lego Colosseum set can be purchased now. Keep the town in order with the Lego Creator Town Hall, complete with paintings, desks, chairs, sculptures, lamps, a conference table and even a functioning elevator with space for 2 minifigures! They are for the 3 variations of license plate stickers, all parts and stickers are provided so you can create all three and change them whenever you like. This has a range of colors including the hard to find dark tan Lego bricks. These boxes are only part of the problem, but they are a problem. The Creator sets are great as they are more challenging than the children’s sets but not as fiddly as Technic, they’re great. This spectacularly detailed 3-story department store utilizes a range of special building techniques and rare pieces. Ultimately, LEGO tells us that the new style of box design is intended to help new customers identify their passion points within the LEGO assortment. Star Wars sets at memorabilia sites and outlets. A wide variety of opinions, as well as careful attention to cultural symbolism, let the team come up with a brand new packaging identity. The aim was to determine the passion points of adult customers and see how the company can build the right products based on the interests of the audience. As a kid, my parents would never get the big kits as gifts because they cost too much. $20 lap builds. It comes with a station house complete with 2 fully furnished floors and an opening station garage door. We’ve compared design, detail, difficulty and cost It includes an ice cream stand, a window washer, a letter box. Of course you see Lego wherever you shop – you are interested in all Lego, which includes the mass-market birthday and holiday presents you expect to find in supermarkets and department stores. Bunch of kids on school trip, brickbuilt Dino skeleton (we already know lego are good at those), some other 'through the ages' exhibits and some sciencey space stuff. LEGO has already started exploring these themes with the release of the Old Trafford-Manchester United set, so we should expect more sets on related subjects to come very soon. item 7 LEGO Creator Expert Crocodile Locomotive 2020 (10277) 7 - LEGO Creator Expert Crocodile Locomotive 2020 (10277) £100.00 + £20.25 postage. ; Brickset members have written 36539 set reviews. stecube Italy Member Posts: 5. And since the adult customers can’t identify and decode all the different styles of packaging, they cannot see the range of adult products that LEGO has to offer them. However, this does not impact our reviews and comparisons. Barnes N Nobles has Architecture sets separate in diff location from the kids LEGO. It perfectly replicates the stunning angled walls and advanced building techniques of the real deal, and the sturdy construction allows it to be handled and moved. I’m an AFOL but I won’t spend above $200 max, even then it would have to be awesome. Shared Amazon deal: LEGO Creator Expert Gingerbread House 10267 Building Kit, New 2020 (1,477 Pieces) $99.99 It’s utter claptrap! How hard is that to understand? Whether you are into cars, architecture, or travel, there are sets for you that you can spot on shelves. What about the thousands into dolls. Are they thinking of having them available to buy in FOOTLOCKER or THE GAP. Connect with Lego Power Functions set for extra excitement, or just admire the beautiful retro train as it is. Additionally there is a series of Modular Buildings, that are considered to be a sub-theme of Creator. By looking into adults’ spare time, the team discovered that sports, music, arts, and decoration are the most popular spheres of interest. To solve this problem, LEGO aims to create awareness and to inform adults about the wide range of products that fit everyone’s interests. The adults who visit my store know exactly what they want. Martin Kubala 29.10.2020. The department store comes complete with a cash register, fitting room, hats, perfume and even spare trousers. I personally welcome this reorganisation, and look forward to more adult-oriented sets. I build more Creator sets than any other, I really hope they’re not retiring it will be a great loss for many people. They even tested the boxes with lifestyle shots in interiors similar to the photos that The Brothers Brick often publish along with press releases for these new products. The latest vehicle model in the LEGO Creator Expert line is the just-released #10271 LEGO Creator Expert Fiat 500.You can read more about the set in the press-release (see: LEGO Creator Fiat 500 Press-Release), and today we will take a look at the designer-video and also talk a bit more about the set. I need to send msg to TLG (The LEGO Company) that “adult” soed not need to mean “Expencive” or “complicated”, sometimes we, adults, share just a plain simple love for the brick. While the purpose of LEGO toys for kids is absolutely clear, not all adults can see how building with plastic bricks can be meaningful for them. Three new LEGO Creator sets that will be released this summer are revealed in official images.. Bare Bricks – Strip clubs? I am about to turn 80 and still enjoy Lego. First, the brand comprised a considerable part of the adult portfolio, including models of vehicles (for instance, 10271 Fiat 500), holiday-themed sets (like 10267 Winter Village Gingerbread House), modular buildings (10270 Bookshop), and even sports (10272 Old Trafford-Manchester United). I particularly appreciate the marketing of LEGO as a therapeutic hobby, because that’s exactly what it is to me. 31108 Creator 10 V29, 9+, TBA pcs. As an adult with good income I don’t buy everything I would like as it is. In accordance with the General Data Protection Regulation (GDPR) effective on May 25, 2018, we are providing greater transparency, and we are enabling new privacy controls so you can choose how The Brothers Brick handles your personal information. 2020-10-26. There’s also a brick-built escalator to get customers to the top floors. Other adults are there with children and aren’t necessarily looking for themselves. This is the perfect addition to any Lego town, and one of the best Lego Creator sets around. With the current layout, an adult customer has to course all over the store to check out all the products aimed at the adult audience. There are 17113 items in the Brickset database. I don’t want to pay more for LEGO sets, like any person with a budget, but let’s face it… there are plenty of rich people out there buying LEGO right now, so they’re not worried. The new strategy aims to overcome these barriers and invite more grown-ups to experience building with LEGO. @Marc, of course, they do not stop producing models like those we are used to seeing under the Creator Expert brand. One of the core messages of the new adult portfolio is the idea that it’s not only the end model you put on the shelf that matters but also the process and joy of focusing on a particularly absorbing and relaxing building process. What do you all think that the Creator Expert vehicles for 2020 should be. It’s not a secret that LEGO is not just for kids. The Brothers Brick is funded by our readers and the community. I’m not sure how many existing adult Lego fans care too much about the box – there will be some, but most will recognize that the contents is what is important, and ditch the box (I keep my boxes, but I think I’m in a minority). Of course you like colourful boxes – it’s what you’ve been buying for the last 2 decades or more. to give you our top recommendations. This set came with 2 Black and 1 White 63864 Tile 1 x 3, and 2 Black and 1 White 26603 Tile 2 x 3.Only 1 of each is used in the actual build. Genevieve concluded during our call, “But at the end of the day, we’re still LEGO. Also, everyone here who says they’ll vote with their dollars… LEGO isn’t hurting for customers right now. But in fact, what we’re learning is that the exact opposite is true because we end up feeling more distracted, depleted, drained, and ultimately dissatisfied,” Genevieve explains. Not at all. However, the company plans to work harder on the displayability of the sets for adults. They’re just rebranding the $100+ sets because adults have money. While kids will love this Grand Emporium, it’ll require a little help to assemble. Non-Lego fans may feel self-conscious about the brand, but in a grown up looking box will think of it as an ornament or hobby – rather than a toy. This measures 15” high once built and is made of 2196 pieces. Maybe even in bars or nightclubs? And this is for the simple reason that they are not aware of the full range of products that we have that are good for adults,” — Genevieve says. They are just retiring the brand, but there will be new sets for sure: the new modular building is coming in December, plus the rumor has it the new train is just around the corner. ; 9367 members have logged in in the last 24 hours, 20147 in the last 7 days, 32269 in the last month. First of all, we should expect to see specific changes in the layout of products in LEGO brand stores. LEGO Creator Expert Ferrari F40 10248 price details are updated December 2020. There are now 215337 members. To reveal this, the team set out to determine the tension points of adults. If you are browsing TBB then you are already part of Lego’s existing audience, and your answers are self-selecting. For someone who is not familiar with the whole LEGO assortment, it always has been a challenge to recognize the products that are targeted at the adult audience. Also, to say a toy store is not the kind of place you visit unless you’re a parent is very wrong. Brew n Bricks – Coffee for all night build. It’s a beautiful little set, standing at 10” wide and 10.5” high. August 2019 in Collecting. LEGO Creator Expert 2020. LEGO’s series of Creator Expert Modular Buildings started in 2007 and has since skyrocketed in popularity with LEGO fans, both young and old. LEGO set database: Creator Expert . Like in the late 90s, they are aiming for people who are too ashamed to be seen buying LEGO or simply don’t like LEGO, whilst assuming their core base is locked in and won’t stop buying. I'd like to hear some opinions. Site Statistics. 31107 Creator 9 V27, 8+, TBA pcs. It will be interesting to see where Lego will put these sets to get that feeling – a special ‘dark boxes’ section in their own stores seems natural, but elsewhere – let’s see what happens when we’re out of lockdown. I have several good friends who work as Sales Associates within LEGO brand stores. The fact that the product belongs to the Technic or Architecture lineup may not always be helpful for new customers, so this labeling is secondary. A great example of LEGO serving as a therapeutic hobby can be seen in the passion of celebrity fans like Daniel Radcliffe, who spent nearly 10 minutes on a recent “at home” episode of The Late Show with Stephen Colbert talking about and showing off nothing but Mark Stafford’s 75936 Jurassic Park T. rex Rampage, which the Harry Potter star had spent more than a week building with his girlfriend. Perhaps associating with the theme of the model will become more important – architecture sets at travel agents and airport duty free shops might become more popular. AFOLs love Lego since childhood and yes, I want more detailed grown-up orientated models, but I also want the boxes to be fun and playful. Bisher haben wir die folgenden Infos zu den kommenden LEGO Creator Expert Sets: Bild Setnummer Name Preis Steine Release Shop; 10270: Buchhandlung: Moreover, the fact that the sets belong to different themes and franchises make it even harder for new customers to navigate on store shelves and online. 10277. “And basically the key takeaway is that this [building set] belongs to one family of adult products.”. He isn’t going to THE GAP to buy them! It’s been a barrier all my life. TLG say: Unless you are a parent, a toy store is not the kind of place you will head to when you are shopping. Genevieve told us about the barriers that the new approach is set to overcome and the changes to the products that we can already see in several lineups. Site Statistics. Keep the citizens safe with the Fire Brigade, one of the best Lego Creator sets available. And you feel joyful and uplifted because you have created something that you can be proud of,” Genevieve adds. This is why the number of pieces is one of the most critical indicators in the new visual identity. This masterpiece is intricately detailed and perfect for aspiring engineers. 25 comments on “ LEGO’s new adult product strategy: Why LEGO is retiring Creator Expert [Feature] ” Craig Kevin June 7, 2020 at 7:23 pm I am about to turn 80 and still enjoy Lego. The largest models are released within the sub-theme Expert. LEGO’s new adult strategy is all about welcoming more adults, who have long been a cornerstone of the brand’s strength and popularity. It’s seriously detailed and beautiful to look at, making the perfect addition to any Lego display. Our job, as sales associates is to help them find a product that they may like. In its pursuit of new consumers, LEGO has recently announced that it is making some considerable changes to its portfolio, including retiring particular themes that have historically been popular with adult builders and collectors. And you often make a special trip to where you know the Lego is, to see if there’s any deals or just to look. They will also be reluctant to go down the toy aisle or to the ‘kids stuff’ floor to look out for Lego which they might like. You want more adults to play with LEGO, make it more affordable. “What we’ve done to help address this is that we created a more streamlined and sleeker, meant-for-adults design,” Genevieve explained. They are, after all, nothing but packaging. You could not even tell this is a fairground ride from the box. Once built, this awesome set measures over 11” and 25” wide! I don’t see the shame/embarrassment of going into a toy store. He said. The other adults are usually the Mystery Shopper who are pretending they don’t know what it is they want! The Brothers Brick participated in a discussion with Genevieve Capa Cruz, Audience Marketing Strategist Director within the LEGO Company’s Product Group Marketing team, to learn more about the new LEGO Adult Portfolio, focused on the 18+ audience. I am an Adult Fan but I am also a parent, I love that my son gets excited about the more complex builds and can play with them under supervision. Complete your town with the Lego Creator Pet Shop. Sorry, your blog cannot share posts by email. I can’t see why people fined it confusing to what they can build. Another reason for leaving behind the “Creator Expert” branding is that it frees them to produce 18+ products that are simple in construction technique. No-one in the store knows if it is for you, your kids or niece/nephews or anyone else. © Copyright The Brothers Brick, LLC. This is a serious challenge to assemble but an incredible experience. LEGO has revealed the upcoming Creator Expert Modular for 2020 as the 10270 Bookshop.The set comes with 2,504 pieces which create a pair … But the first steps the company is taking are about the way the products are merchandised withing the LEGO brand stores. The town mayor can address citizens from the balcony, after hosting meetings in the conference room. I’m sorry. The box art provides context to a model, which is particularly important with the fairground sets. Some designs included more colors, while others focused on the model’s displayability. Unlike children, adults tend to choose LEGO sets depending on how complicated and time-consuming the models are. In her presentation, Genevieve told us about three main obstacles between the new customers and the hobby of building with LEGO. LEGO celebrates Italy’s lovable 479 cc, two-cylinder Fiat 500 with its latest Creator Expert release. This includes a 1930’s style fire truck, 4 minifigures and a fire dog. The last of the defining pieces of the identity is the sub-branding at the bottom. One of the adult-oriented product lines that LEGO has announced that it is retiring is the LEGO Creator Expert theme. ... Mají vÅ¡echno, Lego kupuji jen zde. This makes LEGO products for adults even less discoverable and available for new adult customers. For many, the hobby of building with plastic bricks is one of the few ways to escape the stress of the modern world. Book n Bricks – Already done. 5702016757460. eBay Product ID (ePID) 9039300441. From supermarkets to department stores and everything in between. These factors created a very unfriendly experience for those adults who want to join the hobby and are looking for products that meet their passions. The shop is packed full of animals, including parrots, dogs, goldfish and their range of accessories. 2020 Modular Rumors. Forgot f***ing expensive in some coutries. I am 50+ and have a decent collection of Lego bricks. This classically-styled night train features a steam locomotive with a furnace and a range of authentic touches. The idea that Adults don’t know how to find the products they like or that would appeal to them isn’t an accurate reflection. “The ambition is that once an adult walks into a store, they will be able to find all the adult products merchandise together with clear navigations on the passion points,” — Genevieve explains. You don’t have to go to Lapland to see Santa, this Expert Santa’s Workshop makes the perfect Christmas present for kids, complete with stunning details. From authentic buildings and classic cars to other objects of desire, Creator Expert advanced LEGO sets offer a world of nostalgia, escapism, self-expression, pure enjoyment and surprise. I am adult, and I can find my way in LEGO store just fine. The team led another massive study, in which more than 5,000 adults took part. Making sure that the sets people want are available to them would increase engagement levels. We try our best to keep things fair and balanced, in order to help you make the best choice for you. Genevieve and her team looked into how LEGO can provide the right experience for adults and communicate why building with LEGO is relevant in everyone’s life. I think LEGO is making a huge mistake changing all of this because some people like to display the boxes with the sets or just the box and not build the set and with the boxes looking like that is just an awful thing to display plus if it says expert and like 16+ it’s for a more older crowd. The Brothers Brick Privacy Policy provides details on the types of personal information (or user data) we collect, how we process and store that data, and how you can request removal of your user data. Our busy modern lifestyle and the fear of missing out cause extreme stress, which is never good for our well-being. Create this iconic supercar in bright red using the 1158 included pieces. We like Lego because it’s Lego. I see LEGO in the stores I visit. It measures an incredible 15” high and 10” wide. See all 21 - All listings for this product. @Casper – Lego is a staple in book stores in my country. The LEGO team ran a series of tests in the US, Germany, and China, in which both AFOLs (Adult Fans of LEGO) and non-AFOLs took part. Create this iconic supercar in bright red using the 1158 included pieces. It measures 27.2” long once assembled using the 1085 pieces. While the most striking thing about the LEGO® Creator Expert Fiat 500 is unquestionably its Cool Yellow/ Bright Light Yellow base colour, the set has much more to offer than just recolours! LEGO Creator Expert Gingerbread House 10267 Building Kit, New 2020 (1,477 Pieces 5 out of 5 stars (33) 33 product ratings - LEGO Creator Expert Gingerbread House 10267 Building Kit, New 2020 … The Creator Expert trains were fun, my son plays with the Maersk regularly, but the Brown Crocodile that they are planning to release is drab and a little boring. The Bell tower has a bench and maintenance ladder, while the roof has a skylight that lets you see inside. Genevieve mentioned two main reasons for the decision. Adult customers account for a considerable percentage of the company’s revenue, and the figure is rapidly growing every year. So it’s not about suddenly LEGO being so serious and talking about stress and anxiety. They’re overthinking this and focusing on profit, I hope it does not bring the company to the brink of bankruptcy again. Adults and even seniors all around the world build LEGO sets with their kids and grandkids, as well as themselves. Nobody mentioned maybe will this strategic positioning lead to prices will rise? --- just2good shirts are HERE! It’s built from 4124 pieces and best for adults aged 16 and above. LEGO has created a replica of one of the world’s greatest and iconic supercars the LEGO Creator Expert Ferrari F40! I even recall seeing sets in the Apple store! ; 573 people have joined this week. New LEGO® Creator 3-in-1 sets in 2020! They want to see it in an environment where they would feel at home in buying them. Find the best Lego deals from Target, Walmart and more. Plus more colorful boxes look way more fun and show a cool background the new boxes don’t. There are 17302 items in the Brickset database. Řada LEGO® Creator Expert byla navržena speciálně pro zkuÅ¡ené stavitele, od teenagerů po dospělé. I actually miss the images of alternate models, etc. Giving us ways to build our armies, to buy loose (bulk) bricks easier, themes that are darker (Diablo game comes to mind) is a way to go – do not forget, most of us adults who do buy LEGO -0 are still kids in hearths :). ; 683 people have joined this week. Post was not sent - check your email addresses! Kategorie, která obsahuje exklusivní stavebnice CREATOR EXPERT a úspěšné stavebnice IDEAS, které se dostaly letos do nabídky. The LEGO Creator Expert Gingerbread House is a set that the whole family will love as well as a fun building challenge for ages 16+ The LEGO Creator Expert Gingerbread House measures over 8” (21cm) high, 10” (26cm) wide and 5” (13cm) deep New (29) from $214.38 + FREE Shipping. LEGO sets that bring passion to life LEGO Creator Expert building sets are for adults and teenagers with a passion. MPN. Even pre-COVID, sets in the Architecture, Expert, Ideas lines plus some of the higher-priced themed sets are often out of stock. According to Genevieve’s presentation, nostalgia and iconic status are yet other driving factors for the best experience. Where? The new plan implies that individual sections of the shelves will be devoted to adult customers only, making it much easier for new customers to find their interests. Potter set! ” discoverable and available for new adult strategy our call, but! Way, the hobby of building with LEGO, 23136 in the packaging... Even tell this is a series of Modular Buildings, that are considered to awesome. Associates is to me has an authentic spoiler, pop-up headlights, an opening rear hatch and doors and twin-turbocharged! Ideas 21322 Pirates of Barracuda Bay for every 80s and 90s theme,.... 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