We use cookies to give you the best experience possible. In the example of McDonald's customers, it is the fastest way to get from being hungry to being full. 21 March 2010 . But again, there is almost absence of interaction between the nurse and the patient as the former only presents at the bedside to render nursing procedures (taking vital signs or giving medicines for example). The first one, efficiency, is geared toward the minimization of time as the optimal method for accomplishing a task. McDonaldization developed the notion that quantity equals quality, and that a large amount of product delivered to the customer in a short amount of time is the same as a high quality product. Ritzer also outlines irrationality of rationality as a fifth aspect of McDonaldization. The type of predictability and control that the government foresees taking place is out of the question. However, with the McDonaldization of healthcare, childbirth seems to be more about standardization over nature. Calculability – objective should be quantifiable (e.g., sales) rather than subjective (e.g., taste)… Describe how each of dimensions of McDonaldization applies to your organization. McDonaldization, is the term Ritzer derived from the McDonalds' fast food chain to describe the state of our society. Being a rationalized system, medicine has moved away from human and toward nonhuman technologies. [ "article:topic", "showtoc:no", "columns:two" ], http://www.flickr.com/photos/oddsock/282420343/, http://www.flickr.com/photos/kongharald/3821492016/, http://www.youtube.com/watch?v=Fdy1AgO6Fp4, Explain how George Ritzer’s categorizes efficiency, calculability, predictability, and control with reference to the McDonalds model. With that said, society expects to have a rational and predictable healthcare system. McDonaldization is a concept which refers to the rationalization of consumption, work and production. Seen in education, work, criminal justice, health care, travel and leisure, dieting, family, religion and virtually every other aspect of society. Ritzer explains that Mcdonaldization success can be explained by four dimensions which includes; efficiency, calculability, predictability and control. Teams are also asked to compare their observations to the steps they drew up during the previous class meeting. Predictability: Scripting and Controlling Employees ... McDonaldization because it has its roots, and is still so clearly embedded, in the brick-and-mortar world. Every single Big Mac is made with the same ingredients. First, explain McDonaldization, including a discussion of the dimensions. In a sense this sort of control keeps the doctors as primary diagnostic checks, sending their patients to specially trained doctors for what they deem necessary. Immediately following the first one I was hospitalized and underwent numerous tests. The McDonaldization Theory of George Ritzer. Ritzer highlighted four primary components of McDonaldization: 1. George Ritzer: George Ritzer is a sociologist who studies American patterns of consumption, globalization, metatheory, and modern and postmodern social theory. All you need to do is fill out a short form and submit an order. Los Angeles: Pine Forge Press, 2008. Characteristics of McDonaldization in Mobile Marketing . By that I mean that they deny the basic humanity, the human reason, of the people who work within or are served by them. What is predictability in McDonaldization? The book that made "McDonaldization" part of the lexicon of contemporary sociological theory, read by hundreds of thousands of students, is now in its Tenth Edition! Group Reflection: Students share the results of their fast food observations with their team members. 1984 “HEALTHCARE & WELLNESS COMMITTEE”. Predictability . Components of McDonaldization. The ‘predictability’ of the ‘McDonaldization’ process at work in UK higher education, can be seen in the bureaucratic rationalization of teaching and research to serve straightforwardly economic ends. Control Retrieved from https://graduateway.com/predictability-and-control-in-ritzers-the-mcdonaldization-of-society/, This is just a sample. Under control, the fourth component, employees become standardized and replaced by non-human technologies. Essentially what has happened is that healthcare was passed off to a “manager” and the owner is no longer on premise, thus the quality and overall status of the ealthcare has gone down. Though this article does lend itself to the dimension of Predictablity as defined by McDonaldization, I think that the even more obvious point in this situation is one of Irrationality. … They discuss the structure of the establishment they observed and how the ma… The healthcare system is a complete disaster in the United States, and the healthcare debate feuding the system isn’t going anywhere. These include efficiency, calculability, predictability and standardization, and control. Try it at home! I certainly know that when I go to the doctor I want my doctor to listen to my symptoms and use his professional medical expertise to determine what is wrong, no run down a checklist of questions and symptoms. Optimal method for accomplishing a task or check out our status page at https: //status.libretexts.org sign a! Are not allowed ( Ritzer 1993 ) is taking place the element of the book ‘ McDonaldization! 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