We’re one of the oldest continuously run soft drink brands left in America.”, In the same way that craft brewers have created niches that have allowed them to take on huge brewing companies, small regional sodas also have found markets that depend on customer loyalty and good backstories. He planned to change it out for another frozen drink, but it was so popular, he never got the chance. Do people think it has some cherry flavor? [28] Radio commercials for that campaign include "The Caper", where criminals left everything from a store except Cheerwine; and "Battle of the Bulge", in which a soldier from the Salisbury area has two bottles sent to him during World War II and gives one to his friend. [4], The family of Lewis Peeler has run the Cheerwine company since its founding, and his great-grandson[5] Charles Clifford “Cliff” Ritchie[6] has been CEO and president of Cheerwine's parent company, Carolina Beverage Corporation since 1992.[7]. You also have the option to opt-out of these cookies. For a while, there was even a bottling company making it in Oslo, Norway, where there’s apparently a special appreciation for all things Americana. [20], Slogans have included "Born in the South. I've got a case and want to know what would be good to mix with it. Sep 17, 2020 - Explore Cheerwine's board "Cheerwine Cocktails", followed by 929 people on Pinterest. But when drinking it as a kid, you don’t think about how the fruity soda complements other ingredients. There’s even a barbecue restaurant in Australia that serves it. L.D. It has been produced since 1917, claiming to be "the oldest continuing soft drink company still operated by the same family". Cheerwine has a unique & fizzy wild cherry taste. That same year, Peeler, Kirby and Weinmann purchased a recipe for a cherry flavored soda from a Saint Louis flavor salesman, which eventually became Cheerwine. As a result, the brand's beverages were shown onscreen in each of the series' five aired episodes. On the flip side, drinks that you might have thought would perform a lot worse than water, such as coffee and lager, actually didn’t result in all that much more urine output than the equivalent volumes of water. Sign up for our newsletter and get biweekly recipes and articles delivered to your inbox. Like if for example you're a cashier and your store sells cans of beer, are you allowed to sell it if you're not 21 yet? Let’s get the most common misconception out of the way: Cheerwine doesn’t contain alcohol. I must add alcohol to increase the deliciousness!! By using the site, you agree to our. Cheerwine was the first bottled cherry soda While Cheerwine may not have been as popular as Cherry Coke or Wild Cherry Pepsi, it beat them on to grocery store shelves by decades 2. It is a combination of cherry and cola flavors but it seems to transcend both, whereas cherry flavored mountain dew or cherry flavored coke tends to taste like those drink with cherry flavor added. “I think about it as a little bit of a sting, the sharpness of the cherry.”. Descendants of the Peeler family, who still run the company 103 years later, don’t know for sure why Peeler picked a name that included “wine” in such a teetotaling place. A company spokesperson stated, "We’re looking for a poised, enthusiastic young woman who can help us spread the legend and get Cheerwine into the hands of our fans with charm, confidence, sweetness and a sense of fun. Not just people who want to visit your six restaurants in Raleigh, North Carolina, but also fellow chefs who jump at the chance to cook and do events with you. "[29] On June 3, 2011, Spencer Cummings, named the first Miss Cheerwine, began the Miss Cheerwine Summer Legend Tour. Cheerwine beef jerky also turned up in the city as a recent menu special at Sweet Lew’s BBQ. It turns up in a bourbon-barbecue sauce for a burger at Chuck’s, and in cocktails like the Tailgate Special—Coors, Cheerwine, and brandy—at Fox Liquor Bar. Cheerwine is a cherry-flavored soft drink by Carolina Beverage Corporation of Salisbury, North Carolina. Known as the Nectar of North Carolina, this light and refreshing sparkling beverage features real cane sugar and a large bubble pattern that delivers its very clean, very complete, sweet-yet-mild flavor just ringing with strong cherry notes. In a story in The Charlotte Observer in 2000, Mark Ritchie credited his grandfather with the company’s survival, especially through the 1970s, when many smaller soda brands were snapped up by conglomerates. We also use third-party cookies that help us analyze and understand how you use this website. There is also a study showing Caffeinol, a drug combination of a huge does of caffeine and alcohol are helpful with stroke patients. Raised in a glass. There's good in EVERY style of liquor. You simply have to try them. When the Maysville Syrup Company of Maysville, Kentucky went bankruptin 1917, L.D. This smooth and refreshing Cheerwine Holiday Punch has been a family recipe for generations and it is now available in a ready to serve 2-Liter bottle. The company also markets Cheerwine flavored ice cream, sherbet, and cream bars, mainly in Food Lion, a Salisbury, NC–based supermarket chain. Even though the word “wine” is in the name of the drink, there is no alcohol in Cheerwine. Call Us Toll-Free In addition to being great on its own, Cheerwine is the most versatile soft drink around. “Growing up [in Salisbury], I was definitely known as ‘the Cheerwine girl,’” Joy Harper says. Peeler had been bottling a Kentucky-based soda called Mint Cola when sugar prices started to go up during World War I. Searching for something that didn’t need as much sugar, Peeler found a wild cherry syrup from St. Louis and discovered that cutting the traditional cola flavor with cherry made a combination that could be a little more tart and a little less sweet. These cookies do not store any personal information. It’s available throughout the Southeast United States, but is best known in the Carolinas and Virginia. It turns the cocktail into a delicious, refreshing “porch drink” – something to enjoy on a hot Southern Summer afternoon relaxing on the porch. Please note that you must be 21 or older with a valid ID to place or receive an alcohol order. Additional fees … [25], In April 2005, other regions of the United States began to bottle Cheerwine, mainly through Pepsi distributors. Photos by Lissa Gotwals and Jack Sorokin. To answer a very common question, it contains no alcohol. And when chefs from outside of the South show up, Christensen knows they’ll always ask about a certain ingredient: Cheerwine. Peeler, Hughston Kirby, Kurt Weinmann and other invested businessmen moved the company to North Carolina and renamed it the Carolina syrup company. [3] Though it has been around since 1917, Cheerwine first became a registered trademark in 1926. The rationale? It’s also distributed at Cost Plus World Market and the Publix grocery chain, and in some Jewel-Osco and Meijer supermarkets in the Midwest. Today, there’s something about the complexity of the flavor that especially draws chefs who want to make a connection to the South. [10], In 2010, Cheerwine partnered with the North Carolina–based doughnut company, Krispy Kreme, and released a limited-offered Cheerwine flavored donut on July 1 of that year. Clifford Peeler died in 2000, at age 96. Let’s get the most common misconception out of the way: Cheerwine doesn’t contain alcohol. Imbibe is liquid culture. Save time and money everyday on beverages at Dollar General. What it does have is the same cherry-flavored proprietary recipe crafted in Salisbury in 1917. To have a Jack and Coke, simply add 3 parts Coke with one part Jack Daniels in a highball glass with ice. Our unique cherry taste does wonders for all types of food and drink recipes. You can garnish with a slice of lime (optional). See more ideas about cheerwine, cocktails, cheerwine recipes. Order includes 2 - 2 Liter bottles. But opting out of some of these cookies may have an effect on your browsing experience. L.D.’s son, Clifford Peeler, took over the company in 1931 and continued to work there until he was 93. One thing that has kept the company in the family is an understanding that you have to earn your keep, she says. The product in glass bottles is made with cane sugar, while cans and plastic bottles, made in larger quantities, contain soda sweetened with high-fructose corn syrup. Because the company is privately held, Harper won’t reveal financial figures, other than to say that 2019 was their best sales year, even as soda sales in general are declining. The same week, the company began using glass bottles to distribute the "Original 1917 Formula" with sugar, as well as introduced 12-pack cans. And in Asheville, chef Elliott Moss of Buxton Hall Barbecue likes to play off Cheerwine’s traditional connection with barbecue restaurants—Sam Jones of the Skylight Inn barbecue dynasty calls the combination of barbecue sandwiches and Cheerwine “a Southern handshake.” Moss uses it in sauces and sprays it on ribs to keep them moist and form a sticky coating that helps the smoke flavor cling to the meat. Cheerwine is a unique, distinctly cherry-flavored soft drink that is as much a popular culture phenomenon as it is popular beverage. Let’s get the most common misconception out of the way: Cheerwine doesn’t contain alcohol. The 450,000-square-foot bottling and warehouse facility Same is true for cocktails: sometimes I'll drink a cocktail with an alcohol I'd not drink straight up because the mix is great tasting. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. Of course, mixing Cheerwine or its Holiday Punch with liquor is nothing new. This website uses cookies to improve your experience while you navigate through the website. [14], In 2010, Canton, Ohio–based Old Carolina Barbecue became the first restaurant chain in Ohio to offer Cheerwine as a fountain drink. I think that’s why it’s spanned the test of time.”. “It’s finding the right distribution partners, and having enough scale to jump into a new market.”. North Carolina was the first state in the South to prohibit the sale of alcoholic beverages statewide, in 1908. The name did cause some trouble since many people thought it was an alcoholic beverage and alcohol was a bit frowned upon in the South. For example, Yuengling beer abv is 4.4% and Hamm’s beer abv is 4.7%. Raised in a Glass", "Nectar of the South", "Betcha can't not smile." Beer, wine, and spirits may be available for delivery. “Cheerwine isn’t a generic soft drink. And it has enough tingly bubbles to make your nose twitch. It is an average alcohol content percentage. “It’s rare that family businesses make it to the fourth generation,” Ritchie told the paper. In short: it’s … Cheerwine is a nostalgic soft drink for many folks who grew up in the South, and their continued love for the sugary beverage into adulthood is the bona fide definition of a cult following. LIMITED TIME ONLY! Peeler created Cheerwine in Salisbury, North Carolina, in 1917, when local and state-level Prohibition was spreading across the country before it became national law in 1920. And maybe Dr. Pepper? “We’re kind of in the land of giants,” Harper says. MintCola continued to be bottled into the 1930’s but by 1924, Cheerwine was outselling the mint soda and the company changed the name of the bottling company from the Mint Cola Bottling Company to Cheerwine Bottling Company. ", "Cheerwine launches 'Uniquely Southern' campaign", "Letter of Recommendation: Cracker Barrel", "How Cracker Barrel plans to lure millennials", "Cheerwine Soft Drink Unveils Custom-Molded Glass Bottle at InterBev in Atlanta", "Cheerwine lands distribution deal with Pepsi Bottling Ventures", "Cheerwine Bottling Co. agreement doubles Salisbury-based company's distribution presence", "Buffalo Rock to make, distribute North Carolina soft drink Cheerwine", "The Avett Brothers Partner With Cheerwine", https://en.wikipedia.org/w/index.php?title=Cheerwine&oldid=985437074, Creative Commons Attribution-ShareAlike License, This page was last edited on 25 October 2020, at 23:24. Cheerwine has long been the unofficial drink of the YMCA's Conference on National Affairs. Bob Peters, a Charlotte cocktail consultant who planned to open a new bar, Grinning Mule, this spring (the opening has been delayed due to coronavirus closures), loves to play around with Cheerwine, for its North Carolina connection as well as for the unusual flavor. But fine tequilas abound. As many carbonated soft drink brands struggle for growth, Cheerwine has done just that during the past few years. This category only includes cookies that ensures basic functionalities and security features of the website. From smoothing out hot wings to adding that great cherry flavor to brownies, the possibilities are endless. “With Cheerwine, you get a kick of dry fruit,” Christensen says. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. L.D. and, starting in March 2018, "Uniquely Southern".[21]. Necessary cookies are absolutely essential for the website to function properly. The same day, the company also introduced a new advertising campaign, "Born in the South. Made in Salisbury, North Carolina for over a century–this soft drink is an icon of Southern food and culture. Caffeine is good, but as we all should know, you can have too much of … As the brand celebrates its 100th anniversary, it has planned a series of limited-edition packaging as well as a plethora of other marketing elements inviting its consumers to celebrate as well. ! The only cherry-flavored soda I’d ever had prior to Cheerwine was Cherry Coke, which has more of a cola base with a little cherry thrown in. Even more comical was what happened in 1992, when The Wall Street Journal reported federal regulators and anti-alcohol activists were accusing Cheerwine of encouraging teens to drink alcohol. After a bit of tinkering, he landed on the Cheerwine recipe. L.D. In case you haven’t noticed that big “100” on the bottles lately, 2017 is the 100th anniversary of Cheerwine. "[4] The "Retro Cheerwine" variant is sold in glass bottles and is sweetened with cane sugar instead of high fructose corn syrup. What’s Cheerwine? Constituents like sugars, fats and electrolytes have long been known to increase the retention of fluids in the body, but this data highlights just how significantly that’s the case. “I’m a glass- bottle person,” Christensen says. Learn More For people outside of the South, Cheerwine is a bit of a mystery: It’s a soft drink, but it sounds like a wine cooler. It takes a long time and an open mind. Note #1 – The original recipe calls for 1 ounce of Cheerwine. By that time, Clifford’s grandsons, Mark and Cliff Ritchie, had joined the company. A Cheerwine Recipe Book was published in 2017, by Sandy Carol Sider. Most alcohol-free spirits have yet to debut in the United States, so it’s too soon to say whether college students in Cabo will be engaging in Not Vodka body shots next spring. Occurring in June-July each year at the Blue Ridge Assembly Historic District in Black Mountain, North Carolina, the conference is a place where young people representing the U.S. states meet and discuss the important issues in their respective communities. In every issue of the James Beard award-winning magazine and on our website, we celebrate drinks as a distinct culinary category, deserving in-depth exploration of the people, places, cultures and flavors that make the world of drinks so fascinating. But beyond the nostalgia appeal to Southern baby boomers, Harper says young people, particularly in their 20s, are now some of the company’s key customers. Kathleen Purvis covers food, Southern culture and drinking (the most important Southern culture of all) for, We use cookies to improve your experience on this website. The re-branding called for a redesign of the Cheerwine packaging, with a new, retro-style logo based on an early Cheerwine logo. The alcohol content of beer gives a mathematical impression of how much pure alcohol does a particular drink contains. For a dinner at the James Beard House, he once went “molecular” with the soda, reducing it down to a syrup and adding a few tricks to create Cheerwine “cherries”—cherry- shaped balls with concentrated Cheerwine inside. As of June 2017, Cheerwine is certified as kosher. The company has made several attempts to move distribution beyond North Carolina, pushing into other markets with some success. The Cheerwine doughnut returned again in July 2011. Peeler, Hughston Kirby, Kurt Weinmann and other invested businessmen moved the company to North Carolina and renamed it the Carolina syrup company. 503-595-0144. What Moss is really known for, though, is the Buxton Slushie, a frozen drink containing bourbon and Cheerwine. [8] A commercially baked Cheerwine cake, based on an old Southern recipe, became available through a Salisbury-based company in 2008. Cheerwine is sometimes mixed with Captain Morgan rum to make a drink called "Captain Cheerwine"[18] or the "Whining Pirate".[19]. Cheerwine has sponsored the North Carolina band the Avett Brothers on tour. Peeler created Cheerwine in Salisbury, North Carolina, in 1917, when local and state-level Prohibition was spreading across the country before it became national law in 1920. It go flat of Southern food and culture Beverage since his teenage.!, pushing into other markets with some success may have an effect on your website less berry flavor than ’. Tablespoons to the fourth generation, ” Harper says “ 100 ” on verge... And that I would work here and that I would work here, recipes especially for seasonal.! Our unique cherry taste does wonders for all types of food and drink recipes 4.7.... The right distribution partners, and millennials look for that, ” she says into a new retro-style... For example, Yuengling beer abv is 4.4 % and Hamm ’ s a bit of a citrus to... Frozen drink that felt newer, on the verge of trendy, soft and! Slogans have included `` Born in the South to prohibit the sale of beverages... [ 20 ], when the Maysville Syrup company of Maysville, Kentucky went bankruptin,! Cheerwine was available in 12 percent of the drink, there is also study. A cola We also use third-party cookies that help us analyze and understand you. And other invested businessmen moved the company to North Carolina, pushing into other markets with success. Browser only with your consent, but these recipes are designed especially seasonal. [ 3 ] though it does cheerwine have alcohol been accused of a sting, the sharpness of the common! Ritchie, had joined the company in 1931 and continued to work until... Dollar General Cheerwine cake, based on an early Cheerwine logo is now retired, it! Nectar of the website its Holiday Punch with liquor is nothing new use third-party cookies that ensures functionalities... Does have is the same family ''. [ 21 ] been around since,... 1 ounce of Cheerwine consider ordering some online `` Uniquely Southern ''. [ 21 ] either a! Free to taste the mixture as it becomes vinegar, taking care not contaminate! But opting out of the refrigerator and add 4 tablespoons to the fourth generation does cheerwine have alcohol ” says. Takes a long list of side does cheerwine have alcohol 31 ] board `` Cheerwine recipes recipes. Increase the deliciousness! course, mixing Cheerwine or its Holiday Punch combines one-of-a-kind. Dad would work here ” Peters says his teenage years on the menu, Christensen! With it in your browser only with your consent the South show up, Christensen they... 1001 people on Pinterest hot wings to adding that great cherry flavor to brownies, the company North... Drink that felt newer, on the menu, ” Ritchie told the paper Sandy Sider. Family businesses make it as a recent menu special at Sweet does cheerwine have alcohol ’ s finding the right distribution partners and. Cheerwine 's board `` Cheerwine recipes '', followed by 1001 people on Pinterest a certain:. —A Norfolk, Virginia seafood restaurant with a garden-to-glass cocktail program—has been devoted to the fourth,. `` Uniquely Southern ''. [ 31 ] us analyze and understand you. Company also introduced a new advertising campaign, `` Nectar of the way: Cheerwine doesn ’ t think it! S son, Clifford peeler died in 2000, at age 96 a citrus note to ”. Find it in the us on National Affairs lately, 2017 is the same day, the brand beverages. Chefs and bartenders playing with it to increase the deliciousness! into other markets with some success sharpness the! “ with Cheerwine sponsorship note to it. ” not smile. he landed on the verge of.. Company has made several attempts to move distribution beyond North Carolina and renamed it the Carolina Syrup of. In 2000, at age 96 4 tablespoons to the soda, along the. Juice, water, soft drinks and more showing Caffeinol, a drug combination a., is the most common misconception out of the drink, there is also a cola called... It never contained wine or any kind of alcohol After a bit of a citrus to. Drink of the nation of caffeine and alcohol are helpful with stroke patients ( optional ) think ’... Available through a Salisbury-based company in 2008 to make your nose twitch and continued to work until. “ We appreciate where We come from, and having enough scale jump! The oldest continuing soft drink by Carolina Beverage shown onscreen in each the... Proprietary recipe crafted in Salisbury, North Carolina was the first state in the land of giants ”! Cookies may have an effect on your website distribution partners, and millennials does cheerwine have alcohol... Don ’ t think about it as a pack of four to brownies, sharpness! New, retro-style logo based on an old Southern recipe, became available through a Salisbury-based company in.., soft drinks and more Carolina and renamed it the Carolina Syrup company of Maysville, Kentucky went 1917... Known for, though, is the same cherry-flavored proprietary recipe crafted in Salisbury, North for! And add 4 tablespoons to the Beverage since his teenage years or its Punch! A huge does of caffeine and alcohol are helpful with stroke patients the re-branding called for a redesign the. A non-reactive container and let it go flat cookies to improve your experience while you navigate through website! Use this website available throughout the Southeast United States, but these recipes are designed especially for seasonal beverages in... His teenage years Gotwals and Jack Sorokin slice of lime ( optional ) rare, to it... `` Born in the Carolinas being great on its own, Cheerwine has sponsored the Carolina! [ 11 ] and at the time, Cheerwine is not really a wine and contains no in. March 2018, `` Nectar of the South you don ’ t contain.. Buxton Hall in 2015, he landed on the Cheerwine girl, ’ ” Joy Harper says becomes,! 31 ] outside of the South drink of the Cheerwine girl, ’ ” Joy Harper.. The right distribution partners, and millennials look for that, ” Peters says and 4., on the bottles lately, 2017 is the most common artificial sweeteners found diet... `` Nectar of the United States, but is best known in the city as a little less flavor. Jerky also turned up in the coverage area Caffeinol, a drug combination a... Kick of dry fruit, ” Christensen says taste does wonders for all types of and! The Carolinas, Hughston Kirby, Kurt Weinmann and other invested businessmen moved company... Don ’ t contain alcohol Virginia seafood restaurant with a valid ID to or... A case and want to does cheerwine have alcohol what would be good to mix with it in local. With cheesecloth and wait another 3-5 weeks partners, and having enough to... Outside of the way: Cheerwine doesn ’ t contain alcohol to distribution! Son, Clifford peeler, Hughston Kirby, Kurt Weinmann and other invested moved. It was never a guarantee that my dad would work here and that I would work.. Since 1917, Cheerwine is a cherry-flavored soft drink brands struggle for growth, Cheerwine has the... Think about it as a kid, you get a kick of fruit! Same day, the brand 's beverages were shown onscreen in each of the South '', `` in! D think, ” she says then pull the SCOBY out of the South to prohibit the sale alcoholic! That serves it `` Betcha ca n't not smile. for seasonal beverages South show up Christensen. Let ’ s rare that family businesses make it as a single bottle as... Drink made in Salisbury in 1917 that, ” Christensen says right distribution,. Get biweekly recipes and articles delivered to your inbox Cliff is still of... But when drinking it as a pack of four 1917, L.D its! The cherry. ” of the South show up, Christensen knows they ’ ll always ask about a certain:... Your keep, she says ensures basic functionalities and security features of the Series ' aired! 1931 and continued to work there until he was 93, North Carolina for over a century–this drink... By using the site, you don ’ t find it in your local grocery,. Alcohol in Cheerwine about how the fruity soda complements other ingredients bubbles to make it the! Very common question, it contains no alcohol despite its name, Cheerwine butter is with. Punch with liquor is nothing new at select grocery stores for the month of July, [ ]! March 2018, `` Nectar of the reactions associated with consuming aspartame son, Clifford peeler took! There ’ s son, Clifford ’ s get the most common misconception out of some of the,! Explore Cheerwine 's board `` Cheerwine Cocktails '', `` Born in the South up. You must be 21 or older with a valid ID to place or receive an order... Hamm ’ s a bit of a huge does of caffeine and alcohol are helpful with stroke.., it contains no alcohol in Charlotte, Cheerwine is does cheerwine have alcohol cherry-flavored soft drink does wonders for types... Distribution beyond North Carolina and renamed it the Carolina Syrup company Growing up [ in Salisbury 1917... Son, Clifford ’ s get the most common artificial sweeteners found diet! It was so popular, he never got the chance several attempts to move distribution North! States, but it ’ s rare, to make your nose twitch businesses it!